NEW YORK--(BUSINESS WIRE)--Slipstream Sports has partnered with Oath, a digital media company of more than 50 media and technology brands, including HuffPost, Yahoo Sports, Tumblr, Engadget, Autoblog, and AOL.com. Oath will have its brand on team racing kits and vehicles as the Cannondale-Drapac team races over 240 days, across four continents, in the 2018 season. Additionally, Oath and Slipstream will collaborate in creating and distributing exclusive video content and experiences from inside the world of professional cycling. Through this partnership with Oath, Slipstream Sports, which manages the Cannondale-Drapac Pro Cycling Team, has the potential to reach over one billion consumers globally. Professional cycling is one of the fastest growing sports globally with more than 3.5 billion cumulative global TV viewers watching the World Tour in 190 countries.
“Professional cycling is rich with stories, only a fraction of which are actually told,” said Jonathan Vaughters, CEO of Slipstream Sports. “This partnership will allow us to open up the team in terms of content well beyond what most of the world audience sees. Oath has the platforms, skill and ambition to tell the story of cycling in myriad ways. We want people to see us better, to get to know the riders, the staff, and what it takes to be in pro cycling. And we want to use our position as professionals in the realm of the everyday cyclist, too. This partnership gives us a chance to do all those things.”
“Our mission at Oath is to build brands people love. There’s untapped potential to grow the global audience in professional cycling. Through our diverse portfolio, we can provide unique content experiences and engaging stories,” said Stacy Lambatos, VP of Brand Experiences. “We have the technology and content creators to tell these stories through a new lens, including AR, 360 and Live video. This partnership defines what it means to build brands people love.”
Slipstream and Oath will begin sharing cycling content beginning January 1, 2018.
The Cannondale-Drapac Professional Cycling Team is an American-registered UCI World Tour racing team. It competes at the highest level of the sport and strives to be open, attacking, and entertaining. In the 2017 season, it has the youngest roster and one of the most diverse squads in the World Tour. Our riders come from the United States, Canada, Australia, The Netherlands, Italy, France, Colombia and beyond. For more on Slipstream, visit www.slipstreamsports.com
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit www.oath.com.