5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., has been named PR Agency of Record by NuMe. NuMe was founded in 2011 and has become a leader in the hair category, providing cutting-edge, technology-driven hair styling tools and products that focus on hair health and lasting, salon-quality results. 5WPR will execute a comprehensive public relations program designed to position NuMe as an innovator in the beauty space and create further awareness for its exciting new launches and beloved hero products.
NuMe is dedicated to producing innovative hair tools, setting a new standard by using only 100% ceramic and tourmaline ceramic materials, far infrared technology, negative ion technology, floating plates and the most advanced AC engines. NuMe offers more than 200 styling tools ranging from curling wands and straighteners to blow dryers and haircare products – all of which have a unique look and incorporate the latest fashion trends, colors and style.
"I couldn't be more thrilled about working with 5WPR to spearhead the new age of NuMe's passionately developed line of innovative styling tools and hair products," said Sabrina Maren, founder of NuMe.
NuMe continues to stand out at forefront of the hair category. The brand most recently received the 2017 Brand of the Year award at the third annual Hollywood Beauty Awards where they celebrated with YouTube sensations Christen Dominique and Laura Lee, who continue to support NuMe's innovative, professional hair styling tools through sharing their tips and tutorials to their millions of followers on social media. The accolades across industry professionals and influencers is on the rise for NuMe and 5WPR is eager to build on the excitement and awareness for the brand through this PR campaign.
ABOUT 5W Public Relations:
5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts.
5WPR's diverse roster of client experience includes Unilever, Walgreens, KRUPS, T-Fal, Ashley Stewart, jane iredale, Sparkling ICE, Wendy Williams, Jetsmarter, Zeta Global and RxAdvance. Its roster also encompasses clients from government organizations to leading technology startups and businesses.
Founded in 20111 with beauty, health, and innovation in mind, NuMe believes in creating professional performance hair styling tools and products that are accessible to everyone. NuMe focuses on haircare through research in laboratories and production facilities using exceptionally high quality materials and ingredients.