NEW YORK--(BUSINESS WIRE)--Citizen Relations, a global, award-winning, integrated creative communications agency, announced today that Blair Arthur has joined as executive director of strategic planning, effective July 10.

Based in New York, Arthur will lead Citizen’s strategic planning team to further Citizen’s brand storytelling excellence through traditional, digital and social media. She will join Citizen’s expanding senior leadership team and report to Nathan Friedman, the firm’s U.S. general manager.

“Citizen is growing at a strong pace and we are proud to add Arthur’s strategic planning expertise to our team,” shared Friedman. “Arthur’s breadth of category experience, leadership qualities and innovative thinking towards creative planning and digital insights will advance our ability to deliver fully-integrated programs and client teams.”

Arthur has lent her specialty skill set to traditional advertising agencies and PR firms alike. She was most recently at Access Emanate, where she founded their strategic planning function and created a proprietary process for the agency. Her strategy approach forged a path that bridged insights to creative ideas. Previously, she led research at Every Day with Rachael Ray and worked with the iconic brand, IBM, at Ogilvy & Mather.

Arthur has also worked at Saatchi & Saatchi in shopper marketing, launching new products, developing category reinventions and creating promotional retailer programs in several channels for Proctor & Gamble brands. Arthur has also directed integrated campaigns for mom- and kid-targeted products for General Mills’ Cheerios brand.

“I’m thrilled to continue Citizen’s expansion of their robust client profile and provide valuable insights to better position our clients and creatively expand in the marketplace,” shares Arthur. “Citizen has always had a reputation for creative excellence and I am looking forward to contributing to their creative vision.”

Arthur holds a Bachelor of Science in Psychology from the Washington University in St. Louis.

About Citizen Relations
Citizen Relations is a global, award-winning, integrated creative communications agency. Its mission is to drive clients’ business forward through creative strategic frameworks that spark conversation, create citizen engagement, and fuel results. With nine offices around the globe, including New York, Los Angeles, Toronto, Montreal, London, and Singapore, Citizen operates on a global scale with boutique offering and local-market expertise. Its unique model features a strategic-partner network across more than 40 countries and cities, globally, providing clients valuable on-demand access and highly customized services when, and where needed. For more information on Citizen Relations visit www.citizenrelations.com.

About Blue Focus Communication Group

BlueFocus Communication Group, founded in 1996, is China's leading advertising, PR, digital marketing and communications company, and is also the top communications company in Asia by revenues. It was ranked No. 9 in the 2016 Top 10 Global PR Agency Rankings by the Holmes Report. Headquartered in Beijing, China, with over 6,000 professionals globally, BlueFocus provides intelligent marketing services covering digital marketing, public relations, mobile and traditional advertising, creative media production and media buying, E-commerce solutions, cloud based CRM, big data intelligence and social media insights & marketing. BlueFocus went public on the Shenzhen Stock Exchange in 2010 and has been expanding its digital and operational footprint globally serving over 1,500 brands in China and worldwide.