General Electric Earnings Preview

7/18/17

By Josh Arnold, SeekingAlpha

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General Electric (GE) is due to report earnings on Friday and heading into the report, sentiment is low. I've been bearish on GE for some time now as I vehemently disagree with its strategic direction and indeed, its actual results over the past couple of years have been lackluster to put it politely. With the stock languishing, will this report provide the fuel GE needs to get out of its rut? The answer, I suspect, is fairly easy and it isn't a good one if you're long.

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