Bohemia Realty Group Launches Video Interview Campaign #BRGAgentLife on Instagram


Sarah Saltzberg

Leading Harlem-based brokerage featuring agents in unique social media program

Bohemia Realty Group, the preeminent brokerage for sales, commercial, and residential leasing in Upper Manhattanand the Bronx, is debuting its latest social media initiative: video clips of agents engaged in various artistic pursuits with ensuing interviews. Bohemia Realty Group is the first brokerage in New York City to utilize this method of introducing its agents’ unique talents on Instagram. The initial one-minute videos serve to highlight both the personal lives and creative passions of the agents, as well as their professional accomplishments, in order to familiarize the public with their eclectic personalities and skills.

“This is one of the most exciting marketing campaigns because it showcases the distinct talents of the people who work here,” explains Sarah Saltzberg, co-founding principal of the real estate brokerage. “So many of our agents are also artists and performers, which we embrace and encourage. I’m excited to watch the series evolve as time goes on.”

Although it is a first-of-its-kind campaign launched on Instagram, it will soon be shown across platforms, such as Facebook and Twitter, bringing the talented Bohemia Realty Group agents even greater exposure as artists, as well as outstanding real estate professionals. Plans include new installments on #BRGAgentLife every Tuesday. There will be a featured agent of the week who will answer questions about his or her favorite part of being an agent at Bohemia Realty Group, what makes the brokerage unique and suggestions for fun uptown activities.

Co-founded by Tony Award-winning actress and playwright Saltzberg, Bohemia Realty Group, has been identified with both Harlem and artist communities since its 2012 inception. Today, with more than 100 agents, Bohemia Realty Group is recognized for its Upper Manhattan expertise and having the largest number of exclusives above 96th Street. To see the first #BRGAgentLife post, go to Bohemia Realty Group’s page on Instagram and be sure to follow them to see the rest of the series!

About Bohemia Realty Group

Bohemia Realty Group is the premier real estate brokerage in Upper Manhattan and the Bronx, specializing in residential sales and leasing, and retail and office leasing. The boutique firm currently has a team of more than 100 licensed agents and brokers, almost all of whom reside above 110th Street. Founded in 2012, Bohemia Realty Group has offices located at 2101 Frederick Douglass Blvd. in Harlem and 3880 Broadway in Washington Heights.

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