NEW YORK--(BUSINESS WIRE)--AXA, a leading financial protection company, announced today that Fred DeMinico, an industry veteran of more than 20 years, has joined the company as the Head of Independent Distribution for AXA in the US. DeMinico will report to Trey Reynolds, Head of Life Distribution for AXA in the US.

With this appointment, AXA strengthens its commitment to growing the Independent Distribution channel, with fast, competitive and proactive service, complementing its commitment to the retail channel.

“The best way we can demonstrate our commitment to the Independent Distribution space is by having the very best talent to serve our partners, the most robust life insurance platform and efficient communication that helps independent distributors keep their business momentum moving,” Reynolds said. “I’m excited to have Fred on board, bringing with him his sales leadership and depth of experience. Our commitment to the Independent channel is evidenced by the quality of leadership we’re bringing to this market. Delivering competitive life insurance offers in a timely fashion with proactive service is how we’re responding to a changing and demanding market.”

Prior to joining AXA, DeMinico spent the past twenty years with John Hancock, starting in the annuity and long-term care areas, before transitioning to the Life Team. As VP of National Accounts, he was responsible for several of their largest relationships and helped broaden Hancock’s independent channel.

A graduate of Providence College, DeMinico began his career as a stockbroker in Los Angeles and currently resides in Pembroke, Mass., with his wife and their three children.

About AXA

“AXA” is a brand name of AXA Equitable Financial Services, LLC and its family of companies, including AXA Equitable Life Insurance Company (NY, NY), MONY Life Insurance Company of America (AZ stock company, administrative office: Jersey City, NJ), AXA Advisors, LLC, and AXA Distributors, LLC. In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation’s premier providers of life insurance and annuity products distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC (member FINRA, SIPC).