On Heels of BoardPackager and CompIT, Elliman launches New Mobile App Designed to Increase Leads and Referrals through Feature-Rich, Native App for Apple and Android Usage
Douglas Elliman Real Estate, the #1 real estate brokerage in NYC and #4 nationwide, is proud to introduce the Douglas Elliman Mobile App for Consumers and Agents, personalized with names, individual photos and Douglas Elliman company branding. The app, which works with both Apple and Android phones and tablets, is expected to increase both leads and referrals by enhancing the business of Elliman agents and benefiting firm clients. With this app, Douglas Elliman continues to evolve its application portfolio for agents and their clients. Earlier this year the company released other agent centric tools for comparative market analysis (CompIT) and (BoardPackager) for condos and co-ops. CompIT provides market insights that allow agents to price properties with greater accuracy. BoardPackager digitizes online board packages, providing process efficiency and reduced paper usage. All of these tools combined reduce the time it takes for the agent to do their work, giving them more time to engage and work with their clients.
“After extensive research, we are now able to deliver a client and agent-facing, feature-rich app that will enhance the profitability of our agents and brokers,” said Jeff Hummel, Chief Technology Officer, Douglas Elliman. “Not only is the app easy to use, but it is a fun tool, utilizing tracking and ‘gamification,’ which allows agents to see how they are sharing versus their peers.”
Other key features include corporate and agent branding, a unique sharing code to distribute the app to clients and other agents, a “call-to-action” that drives leads to agents, client databases that can be shared, a feature that makes it easy to market the app with social media, signatures, flyers, postcards and mailers. Agents can link to their apps on their LinkedIn profile and add a download URL on their website.
Clients can browse through listings, open houses and more based on their current location. The search results can then be displayed as a list or an interactive map. Results on an iPad can be viewed both as a list and map simultaneously and on all devices properties can be saved for future viewing or sharing.
“We are truly excited about the technology driven, entrepreneurial culture we are building at our firm,” said Scott Durkin, COO, Douglas Elliman. “We’re extremely proud to be creating opportunities to help our agents execute their vision for a more streamlined, efficient and effective means of buying and selling real estate.”
About Douglas Elliman Real Estate
Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 6,500 agents, the company operates approximately 90 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and Beverly Hills. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 59 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit www.elliman.com.
