Last week, Kickstarter launched a program called Kickstarter Gold, in which it invited 65 of the people and organizations behind some of the platform’s most popular campaigns to launch new projects based on those original favorites.
The goal, as posted on the company’s blog, is to send a reminder that “creators who repeatedly use Kickstarter to support and sustain creative ventures are an integral part of our community’s ecosystem.” According to Kickstarter, repeat campaigners attract a full third of the pledges that go toward successful campaigns on the site.
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