Mark Fallon to attract new sponsors, brokers as partners to growing middle-market firm

JCR Capital, an alternative investment manager focused on middle-market commercial real estate investments, today announced the hire of Mark Fallon as Director of Business Development. The strategic addition will help JCR Capital build upon its rapid growth over the past seven years, during which the firm increased its assets under management from $30 million to more than $700 million.

Fallon will oversee efforts to market JCR Capital’s increasingly diversified suite of capital products to sponsors, brokers and other potential partners. JCR recently launched its fourth fund, a $200 million venture targeting cash flowing value-add properties with shorter investment periods, allowing for increased protection against an uncertain market.

“Mark is a proven executive with an exceptional record of success across the commercial real estate arena,” said Jay Rollins, president and CEO of JCR Capital. “He will serve as a critical liaison between JCR and the real estate community as we continue to expand our range of partnerships and strengthen our position as the country’s leading middle-market investor.”

Fallon’s experience includes more than 30 years in business development and client acquisition roles across both real estate and finance. Prior to joining JCR Capital, Fallon was managing director at NGKF Markets in Denver, where he marketed debt financial products and services and built strong relationships with large commercial real estate companies across the U.S. He has also served in executive roles at HFF Capital Markets, Capmark Securities, Raymond James Financial and other institutional capital providers.

“I was immediately excited by the opportunity to help execute JCR’s unique middle-market strategy, which opens the door to a world of opportunities that often go unnoticed by most investment firms,” said Fallon. “I look forward to applying my experience to help the firm broaden its range of partners across the country and continue its tremendous growth.”

About JCR Capital

JCR Capital is an alternative investment manager that provides capital solutions to middle market commercial real estate sponsors. Investing on behalf of insurance companies, public pension funds, endowments, foundations, family offices and high-net worth individuals, JCR Capital partners with sponsors whose transactions are in need of financing but are under-served by institutional capital. JCR Capital was founded by Jay Rollins and Maren Steinberg, who continue to manage the firm. For more information, visit jcrcapital.com/.