Wal-Mart Stores Inc (WMT.N) said on Friday it would buy online men’s fashion retailer Bonobos Inc for $310 million, in its fourth e-commerce deal in under a year, as it seeks to bridge the gap with e-commerce leader Amazon.com Inc (AMZN.O).

However, Wal-Mart’s shares fell 6.5 percent to $73.78 in morning trading after Amazon said it would buy upmarket grocer Whole Foods Market (WFM.O) in a $13.7 billion deal.

A slew of other retailers’ shares also fell on the news, including shares of Kroger Co (KR.N), Target Corp (TGT.N) and Europe’s Tesco Plc (TSCO.L) and Carrefour (CARR.PA).

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