33Across today announced the appointment of former AOL executive Anita Pollert to senior vice president, Publisher Sales, Americas. Pollert will accelerate 33Across’ growth by bringing new offerings to publishers and scaling the 33Across publisher footprint. Pollert was previously vice president, publisher platforms for AOL, where she led national publisher sales.  

Additionally, the company reported 103 percent year-over-year (YoY) global growth with the most significant boost coming from mobile at 297 percent YoY growth. This far exceeds the industry average, as the mobile programmatic advertising market segment is expected to increase 35 percent in 2017, according to the April 2017 eMarketer report, “Advancing Programmatic Advertising.” 

The 33Across platform delivers programmatic video and display ad revenue to publishers across devices. The company reported 103 percent year-over-year (YoY) global growth with the most significant boost coming from mobile at 297 percent YoY growth. 

“Our growth reflects the significant changes underway in the industry as publishers are demanding greater transparency, quality and even stronger returns from their technology partners. Without trusted high quality inventory that performs well on mobile, the entire ecosystem is at risk,” said Eric Wheeler, CEO, 33Across. “Our platform’s ability to deliver on those publisher requirements for advertisers has resulted in triple digit growth that shows no signs of slowing.”

About 33Across

33Across is a publisher technology platform that powers quality publishers to earn revenue, optimize yield, and gain actionable insights. Through our advanced technology and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase quality revenue and traffic. The 33Across monetization and traffic building tools allow publishers to do what they do best—create great content.