Leading global public relations firm Ketchum took home five 2017 Silver Anvil awards and four Awards of Excellence at last night's award ceremony held in New York, which is sponsored by the Public Relations Society of America (PRSA) and recognizes the best in strategic public relations planning and execution. Including its most recent wins, Ketchum continues to hold the record as the agency with the most Silver Anvil wins since the program's inception, with 175 total Silver Anvils.
"For more than 70 years, the Silver Anvils have been a barometer for the best and brightest work to come out of our industry," said Rob Flaherty, partner, chairman and CEO of Ketchum. "It is an honor to accept these awards tonight, as they are a proud testament to the strong relationships we've built with our clients and the breakthrough creativity of our colleagues at Ketchum."
Ketchum and its client Adapt Pharma also were named one of five finalists for the Best of Silver Anvils award, recognizing the top campaign of the year, for NARCAN® Nasal Spray.
"The Silver Anvils represent the most extraordinary communications work being done today. Adapt Pharma and Ketchum rose to the occasion with its campaign to drive awareness and access to NARCAN® Nasal Spray, a potentially life-saving medication for communities impacted by the opioid epidemic," said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA. "Congratulations on this winning campaign that showcases the power of public relations' ability to help tackle tough societal issues."
Ketchum and its clients won awards in the following categories:
EVENTS & OBSERVANCES – 7 OR FEWER DAYS (CONSUMER PRODUCTS) "The Lavender Room"
Young Living Essential Oils with Ketchum
INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS (NON-PACKAGED GOODS) "Care Counts"
Whirlpool with Ketchum and DigitasLBi
MARKETING – CONSUMER PRODUCTS (HEALTHCARE) "Redefining NARCAN® – A Life-Saving Medication"
Adapt Pharma with Ketchum
MARKETING – CONSUMER SERVICES (FINANCIAL SERVICES) "Generational Money Talks"
Chase with Ketchum
PUBLIC SERVICE – BUSINESS "Care Counts"
Whirlpool with Ketchum and DigitasLBi
In addition, Ketchum and its clients received Awards of Excellence in the following categories:
MARKETING – B2B PRODUCTS "Simple Swab, Shorter Stay: Take a Swipe at Antibiotic Resistance"
Clorox Healthcare with Ketchum
INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS (NON-PACKAGED GOODS) "No Smear Campaign"
Maytag with Ketchum, Digitas LBi and Rosetta
MARKETING – CONSUMER PRODUCTS (FOOD) "Creating #Cupfusion"
The Hershey Company with Ketchum, Havas and Soulsight
PUBLIC SERVICE – NON-PROFIT ORGANIZATIONS "#Catmageddon"
Truth Initiative with 72andSunny, Ketchum and Assembly Media
The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.
hese latest award wins for Ketchum follow a number of high honors bestowed on the consultancy in recent months. Earlier in the year, Ketchum was named Benelux Consultancy of the Year and was named one of the 2017 Top Five Large Agencies to Work For in North America by the Holmes Report, while Ketchum and its Little George firm won Campaign of the Year at the Latin American SABRE Awards for its "Safe Stories" campaign with Ananse. WARC (World Advertising Research Center) also named Ketchum the No. 1 Digital Specialist Agency in the U.S., and in March the agency won two PRWeek U.S. Awards.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.