Francine Della Badia has been named CEO of Worth Collection LTD, effective immediately.

Worth, a leading direct-to-consumer women's fashion apparel company operating the luxury brand "Worth New York" and the contemporary brand "W by Worth," designs, supplies and distributes luxury and contemporary women's apparel through an omni-channel approach via its stylist network, by-appointment showrooms, online and retail outlets. Della Badia joins Worth following a nationwide search, after the company's 2016 recapitalization by an affiliate of private equity firm New Water Capital, L.P.

"Under Fran's leadership we have plans to not only significantly expand our network of over 1,000 stylists," said John Disa, chairman of the Worth Collection board, "but to fully develop and execute an omnichannel strategy which will leverage technology to augment the relationships our stylists have with our customers, elevate the brand experience and drive engagement."

Della Badia comes to Worth with over 20 years of experience in retail. Prior to her time as CEO of menswear retailer Bonobos, Della Badia worked nearly 16 years with Coach, rising through the ranks of the merchandising organization to serve as its president of North American Retail.

"I am thrilled to join the Worth team," Della Badia said. "Worth has a long and successful history built on offering beautifully made ready-to-wear and accessories through a bespoke shopping experience. Our stylists have strong relationships with our clients and our communities across North America. It is a truly consumer-centric brand focused on experiential retail, and I am excited to continue to grow and evolve our business."

Della Badia possesses both an eye for product and strong financial acumen, Disa said. "Fran has the ideal combination of qualities and experience to lead Worth into the next phase of growth," he said.

The CEO search process was led by Bryant Park Search Partners.

About New Water Capital

New Water Capital, L.P. is a private equity firm focused on lower-middle market companies in transition, in the consumer, retail and industrial manufacturing and services sectors, with revenues of $30 million to $300 million. New Water Capital's collaborative transaction and operating model is built specifically to support companies in transition, building on their unique cultures and strengths. For more information, please visit www.newwatercap.com.