Global public relations leader Porter Novelli (PN) today announced that it has been named the public relations agency of record for the industry-funded agriculture promotion group, National Honey Board (NHB).
Porter Novelli will support the NHB's work to provide education on honey by managing the Board's consumer brand with strategic plan development, media and influencer relations and counsel on current issues and trends.
"It's an honor to be collaborating with the National Honey Board as they continue to educate the public on the nutritional information, benefits and uses for honey and honey products," said Linda Martin, APR, partner and managing director, Porter Novelli Southern California.
As the research and promotion board of the honey industry, the NHB engages consumers, retailers, food manufacturers, and foodservice professionals through various marketing programs in order to educate them on honey's versatility and its many culinary benefits.
The National Honey Board dedicates a minimum of five percent of its annual budget to support honey bee health research. In addition, the board provides industry members with low and no cost educational materials and promotional products.
National Honey Board Chief Executive Officer Margaret Lombard says, "We couldn't be happier to have such a strong partner in Porter Novelli. We are confident that our collaborative efforts will bring honey and honey bees to the forefront with consumers and the food industry alike, benefiting the entire industry."
About The National Honey Board
The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs.
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.