5W Public Relations Named Agency of Record for Indie Beauty Expo New York


5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., has been named PR Agency of Record by Indie Beauty Expo (IBE) for its New York show. IBE was founded to provide a platform to recognize, showcase and celebrate independent beauty, wellness and lifestyle brands. 5WPR will execute a comprehensive public relations program designed to position IBE as an innovator in the beauty, wellness, lifestyle and business categories, and create awareness and buzz for its partner brands, as well as for the New York City show taking place August 22 – 24, 2017.

Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, the Indie Beauty Expo was established to help the fast-growing category of indie brands connect with buyers, press and consumers. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.

"5WPR is thrilled to be working with this innovative and results-driven company," said Ronn Torossian, CEO of 5W Public Relations. "As attendees to previous IBE events, we have always been impressed with the quality of the show and professionalism of the team behind it. We are looking forward to building on this great established base and partaking in IBE's continued growth by further elevating their brand visibility, unique exhibitors and expertise with professional, consumer and business-focused media."

"IBE has grown at an astonishing pace and we plan to continue to expand our platform to provide even greater support to indie brands and the entrepreneurs behind them," said Nader Naeymi-Rad, co-founder of IBE. "As we grow, we need partners who have the experience, expertise and capabilities to help us scale. 5W Public Relations has these."

"From day one, we recognized the vital need to obtain consistent and high-quality press and media coverage for IBE and, more importantly, for our exhibiting brands," said IBE co-founder Jillian Wright. "This area has always been strategically significant to our business and it is one where we never want to take any chances. With 5W Public Relations, we believe we are in very capable hands."

ABOUT 5W Public Relations:

5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts.

5WPR's diverse roster of client experience includes Welch's, Walgreens, Sparkling ICE, Medifast, T-Fal, KRUPS, Zeta Global, Unilever, Ultra Mobile, ROBLOX, Santa Margherita, Camp Bow Wow, JetSmarter and All-Clad. Its roster also encompasses clients from government organizations to leading technology startups and businesses.

ABOUT Indie Beauty Expo:

IBE debuted in New York City in August of 2015 and has rapidly grown to become the largest professionally-curated exposition of independent beauty, lifestyle and wellness brands. To date, IBE has helped hundreds of brands from around the world and across different categories along their journey towards commercial success.

IBE is presented in three top strategic retail markets in N. America: NY, LA, and Dallas. IBE takes place over three days with segments for Brands, Buyers, Press and Shoppers. IBE has also launched a range of new services, including: Best in Show awards, IBE TV media channel, Anthology show book, CONNECT INDIE entrepreneurial education, and Retail Advisory services for Buyers.

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