Hudson BLVD. Group, LLC (HBG) the nation's premier multi-brand beauty services operator, announced today that it is has secured the fourth pillar of its service offerings through the acquisition of celebrity-favorite nail art destination, Valley.
HBG was formed in 2015 and currently operates a diverse portfolio of beauty brands across the hair, skin and makeup categories, including DreamDry, co-founded by Rachel Zoe, Spruce & Bond and Pucker, respectively. With the acquisition of Valley, HBG rounds out its assortment with the nail category.
Founded in 2006 by Los Angeles native Nina Werman, Valley was the first of its kind to deliver highly personalized nail-art services and impeccable nail care. With three NYC locations spanning Nolita, Chelsea and the Upper East Side, Valley has catered to a discerning clientele looking for a relaxed yet sophisticated atmosphere.
HBG operates 16 locations across four brands following the acquisition. With expansion underway in 2017, the Company's store count will grow to 19 and new services and product lines will be introduced. Further plans to integrate Valley across HBG's portfolio are in development, including within the debut of HBG's first multi-brand store concept which will open next month in New York.
"We are thrilled to include Valley as a sister brand in our portfolio," says Robin Moraetes, President of HBG. "Valley was the first of its kind, introducing nail art to consumers before it was a trend. It's where I went when I first moved to New York from LA. We see immediate opportunities to grow the Valley business by introducing the brand across our existing customer base and alongside the other brands in our portfolio."
"I'm so happy to have found a home for Valley within HBG, which I'm confident will enable the business to grow to the next level," said Werman. "I'm proud Valley has brought such meaning to our clients over the years, and I'm excited that within the HBG enterprise I have the opportunity to further develop the brand through new product and service offerings." Werman joins HBG as Founder and Brand Director of Valley, and will continue to provide creative direction for the business and its offerings.
This news comes on the heels of HBG's recently announced partnership with Neiman Marcus to launch DreamDry salons nationwide beginning later this year.
About Hudson BLVD
Hudson BLVD Group (HBG) owns and operates a portfolio of specialty retail service brands. HBG develops and acquires beauty service businesses and provides management expertise and operational discipline to grow the brands. Existing holdings include DreamDry, Spruce & Bond, Pucker Makeup and Valley. www.hudsonblvdgroup.com
About DreamDry
DreamDry is the premier blowout and styling salon founded by world-renowned designer/stylist/editor Rachel Zoe and former 17-year Creative Artists Agency executive Robin Moraetes. DreamDry incorporates curated retail experiences with unprecedented personalized services to provide effortless beauty, efficiency and affordable luxury to all clients. www.dreamdry.com
About Spruce & Bond
Spruce & Bond is the premium destination for results-driven beauty treatments from the most highly trained experts in the industry. With a 20 year history of innovation and prestige service, and over 1 million treatments performed, Spruce & Bond is the leader in customized wax, laser, and brow treatments. www.sprucebond.com
About Pucker
Pucker is the new face of beauty. Our hand-picked beauty professionals are committed to designing the look and style that best fits your face. The flagship makeup and eyelash extension studio is located in the heart of New York City. www.puckermakeup.com
About ValleyValley has offered fashion-forward New Yorkers must-have nail designs created by talented manicurists since 2006. Valley has three locations in Manhattan. www.valleynail.com
