Warschawski, a full service branding, marketing, public relations, advertising and digital agency, announced today that it has been named agency of record for Xcel Brands corporate public relations. Xcel Brands is a New York-based brand management and media company focused on the promotion and sale of fashion and lifestyle products through direct-response television, internet, brick-and-mortar retail and e-commerce channels. Terms of the agreement were not disclosed.
The company’s portfolio of brands includes a number of premier global fashion labels including: Isaac Mizrahi, Judith Ripka, H Halston, C. Wonder and Highline Collective.
Warschawski will work with Xcel Brands on corporate PR to promote the company’s unique business model of “quick-time response” (QTR) fashion that is disrupting and re-inventing the retail industry. This innovative approach has led to the company’s strong growth and breakthrough success, as evidenced by Xcel’s nearly $500 million in annual retail sales in 2016. Warschawski will create PR and marketing communications activities to help grow brand awareness for Xcel Brands and its distinctive approach to retail.
Founded in 2011 by retail industry pioneer, Robert D’Loren, Xcel Brands launched with a vision to reimagine shopping, entertainment and social as one. Xcel Brands is the fourth company Robert D’Loren has founded and built from zero dollars to $1 billion over the course of his career.
Since Xcel’s founding, the company has grown into a global retail and fashion powerhouse with a team of more than 100 professionals. The company’s success has been driven by fostering a culture of collaboration between customers, designers and partners – all while meeting consumer demand through a rapid delivery of products to retailers.
“Warschawski has a proven track record for delivering high-level results for clients, and having worked with them in the past on other ventures, I knew David and his team were the best in the industry to help us meet our goals,” said Robert D’Loren, Chairman and Chief Executive Officer of Xcel Brands. “This is a very exciting time for Xcel Brands as we see the positive impact our QTR fashion business model is having on the retail industry – making this a great opportunity to partner with Warschawski to help grow our brand.”
“We are thrilled to add Xcel Brands and its portfolio of well-known fashion brands to our growing agency roster,” said David Warschawski, Founder & CEO of Warschawski. “Xcel is truly at the forefront of re-imagining retail, and we are excited to be part of this movement by telling the Xcel story and how its innovative approach is helping to turnaround the retail industry.”
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named "U.S. Small Agency of the Year" for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 "Best Agencies to Work For" in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the "Best Small Agency to Work For" in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.
Xcel Brands, Inc. is a brand management and media company engaged in the design, production, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, C. Wonder and Highline Collective brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant production, merchandising, design, marketing, retailing, and licensing experience, and a proven track record of success in elevating branded consumer products companies. With a team of over 100 professionals focused on design, production, and digital marketing, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels.