BOND New York, www.bondnewyork.com, has partnered with ad agency Y&R New York to launch Lease on Life, an organ donor registration program that rolls out this month to coincide with National Donate Life Month.
BOND New York’s lease agreements now include a supplemental organ donor registration rider, giving people an easy, DMV-free way to register. It will partner with Donate Life America, the nation's largest organ donor association.
In New York City, less than half of all residents drive cars, which is one reason New York State ranks 49th out of the 50 states for registered organ donors. Only 27% of adult New Yorkers are currently registered, compared to 50% nationwide. This program gives New Yorkers a DMV-free way to register.
"BOND is excited to give New Yorkers another avenue to register for something that could save lives," says Noah Freedman, BOND New York's co-founder. "We live and work here. This is about pitching in and hopefully helping grant a better, longer life to a friend, a neighbor, or fellow New Yorker."
The Lease on Life program will be promoted through NYC real estate magazines, banner ads on apartment rental websites, social media content, and ads on city public transport tailored to each of the five boroughs.
“Signing an apartment lease is a rite of passage into New York culture,” says Leslie Sims, Chief Creative Officer of Y&R North America, “what better way to use that opportunity than to also ask New Yorkers to sign something that can save a life.”
About BOND New York:
Since its inception in 2000, Bond New York has evolved into a sales force of over 600 personnel in five state-of-the-art Manhattan offices making it Manhattan’s largest independently-owned firm. BOND New York has grown by consistently placing itself on the cutting edge of real estate brokerage and marketing. As a full service agency engaging in a thoroughly collaborative process of finding, selling or renting a home, BOND New York covers all New York neighborhoods for residential sales and leasing, commercial sales and leasing, new development marketing and corporate relocation.
Y&R is one of the leading and most iconic global marketing communications companies. We operate as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that travel across borders. United by a global infrastructure and common tools and technology, all our clients have access to people and resources from everywhere in our network.