Sprout Foods Appoints Walrus as its Agency of Record


Sprout Foods announced today that it has named Walrus as its new agency of record for creative advertising, media and public relations.

Walrus will spearhead the development of strategic, creative marketing and media campaigns for Sprout's premium organic food for babies, toddlers and families, which contain the cleanest ingredients and only use whole organic fruits, vegetables, and grains. Work for these integrated executions is underway and will include digital, social and mobile campaigns. Walrus will also handle public relations for the Montvale, NJ-based company.

"The baby food aisle is a sea of sameness. When parents are faced with a wall of look-alike pouches, they tend to shop based on flavor, ingredient and price, rather than the brand," Sunita Adams, VP of Marketing at Sprout Foods. "Walrus brings a combination of strategic thinking and big creative ideas that work in the digital space, which will help us change that dynamic and get parents to put 'Sprout' on their shopping list. Their media planning expertise will also ensure Sprout is reaching Millennial parents – who are spending more time than ever on digital, social and mobile – with the right message and in the right context. We look forward to working together to bring Sprout's unique story to life."

"Sprout is an innovator in the baby food category with a unique focus on reimagining the way modern families approach nutrition," said Frances Webster, Co-founder and Chief Operating Officer at Walrus. "We couldn't be more excited to partner with such a smart team of marketers to grow this brand in and outside the baby food aisle."

Sprout® is leading the plant-powered movement in the baby and toddler category. The company recently launched its line of plant-based food products, including the category's first plant-based protein baby food purees and plant-powered toddler snacks.

About Sprout Foods, Inc.

Sprout® provides premium organic foods and snacks for babies and toddlers that help parents raise healthy, adventurous eaters. With a broad range of choices including only USDA certified organic, non-GMO ingredients, and a mix of whole fruits, vegetables and grains, Sprout's products are designed to expand baby's palate beyond sweet and establish a love of nutritious foods early on. Founded in 2008, the independent company is at the forefront of innovation in organic infant nutrition and is committed to re-imagining healthy eating for modern families. For more information on Sprout® and where to buy products, visit http://www.sproutorganicfoods.com

About Walrus

Walrus is an independent, next generation advertising agency with a mission to change the way the world feels about advertising by filling it with ideas that are smart, funny and respect people's time and intelligence. The agency's ability to make ads that people notice and love has translated into business results for national brands including General Mills, Emergen-C (Pfizer), AMC, Amazon, Bloomberg, Staples, Rémy Cointreau, Condé Nast, Pret a Manger and HBO, among others. Named a Small Agency of the Year by Advertising Age, Walrus' work has been recognized by industry awards including Cannes Lions, Effies, One Show, D&AD and Comm Arts. http://www.walrusnyc.com/

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