A global team of successful real estate development; maritime; marketing; sales and financial services executives announced today the launch of ItsAfloat the “popular priced” cruise ship living ownership option, which up to now has remained a virtually untapped market segment in the growing passenger cruise ship industry.

“We acquire, convert, market & sell transitioning cruise ships that meet our well researched criteria,” explained ItsAfloat Co-Founder and CEO Shannon Lee. “Our first-to-market approach leverages strategic partnerships and industry alliances, guaranteeing our investors and industry partners a low level of debt and risk, combined with an above industry return.” “We’re excited to offer our future residence owners an all-inclusive luxury ship board experience previously out of their financial reach,” Lee continued.

Although not the first to offer live-aboard cruise ship ownership, ItsAfloat’s differentiator is its targeted (and growing) robust market of retiring baby boomers seeking a more affordable cruise ship ownership lifestyle option. According to industry sources, the past 2 years has seen a 50% increase in baby boomers cruising.

ItsAfloat will also provide an exciting new option to the growing domestic US and emerging market’s demands for vacation homes.

Launch plans call for a late Fall 2017 opening of its Miami-based sales office with sales offices in the UK, Australia and Asia planned to open in 2018.