IgnitionOne, a NYC-based digital marketing and services provider, received a $12m venture loan.

Horizon Technology Finance Corporation (NASDAQ: HRZN), a specialty finance company that provides capital in the form of secured loans to venture capital backed companies in the technology, life science, healthcare information and services, and cleantech industries, provided the financing.

The company will use the proceeds for continued development of its digital marketing platform and general working capital purposes.

Led by Will Margiloff, CEO, IgnitionOne provides a score-powered marketing technology platform that analyzes consumers’ online and shopping behavior, enabling marketers to target specific audiences throughout the digital ecosystem and deliver personalized marketing at scale.

The company, which is backed by ABS Capital Partners and SoftBank Capital, has over 450 employees in 10 countries and serves such brands as General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and ZenithOptimedia.