The New York Times published a very interesting piece focused on Amazon (NASDAQ:AMZN) and CEO Jeff Bezos's ambitions over the weekend. If you didn't catch the piece, I'd definitely recommend the read. A lot of the information discussed in the NY Times piece has played a role in my bullish thinking regarding Amazon for some time now, so I wanted to use this piece as a jumping off point for a bit of my own commentary on AMZN, its future growth, and the future of the retail industry.
I have to admit it feels a bit off, spending so much of my time lately thinking and writing about a company with the sky-high valuation that Amazon sports. If you've followed me at all here at Seeking Alpha, you'd know that I've taken pride in my ability over the years to make logical, conservative, fundamental based decisions when it comes to my investments. With that said, I've been intrigued by what Bezos and crew are doing over in Seattle with regard to AMZN; so much so that I decided to buy shares of the company last year. In doing so, I broke just about every rule that I had in place for managing my portfolio, though you know what they say, rules are meant to be broken, and I'm glad that I did because I'm up nicely on my position, and I feel at ease knowing that I have exposure to the high-growth behemoth that is Amazon.