5WPR Named Agency of Record for RxAdvance


5WPR, one of the 20 largest independently owned PR firms in the US, has been named PR Agency of Record by RxAdvance, a cloud-based, full-service Pharmacy Benefit Management (PBM) company, which improves coordination among all stakeholders in the health care continuum and reduces overall health care costs. 5WPR will execute a comprehensive public relations program designed to help RxAdvance reach their core audience and establish the company as the only cloud-based PBM with a solution to help curb the billions of dollars wasted on avoidable drug-impacted health care costs every year.

RxAdvance is addressing the five percent of Americans who are chronically ill and who account for approximately 50% of overall health care costs annually. RxAdvance comes to 5WPR for its corporate expertise, to help educate stakeholders on its mission to fundamentally change health care and save billions of dollars for our health care system each year.

"5WPR is honored to be working hand-in-hand with such an innovative company in the health care industry," said Ronn Torossian, CEO of 5WPR. "The solution that RxAdvance brings to the table could not be timelier, and we look forward to giving them an authoritative voice in the critical discussions that affect our health care system and the general public."

"We are excited to partner with 5W Public Relations, a firm well-known for its ability to get results. It is a crowded marketplace and we need a smart, aggressive PR firm to generate awareness for our game-changing platform. 5W is that firm," said Ravi Ika, President and CEO of RxAdvance.

"I've worked with 5WPR for years and am thrilled to be able to expand our partnership. RxAdvance is as exciting and disruptive a company as I have ever worked with and 5W's energy and creative thinking is exactly what we need to take the company to the next level," added John Sculley, Chairman and Chief Marketing Officer of RxAdvance, and former CEO of Apple.

ABOUT 5W Public Relations:

5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts.

5WPR's diverse roster of client experience includes Welch's, Walgreens, Sparkling ICE, Medifast, L'Oréal, T-Fal, KRUPS, Zeta Interactive, Unilever, Ultra Mobile, ROBLOX, Santa Margherita, Camp Bow Wow, JetSmarter and All-Clad. Its roster also encompasses clients from government organizations to leading technology startups and businesses.

ABOUT RxAdvance:

RxAdvance is a national full-service pharmacy benefit manager (PBM) leveraging Collaborative PBM Cloud™ to manage standard and specialty drug benefits with unmatched regulatory compliance and transparency. In addition, RxAdvance offers a global pharmacy risk partnership model standing shoulder-to-shoulder with plan sponsors.

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