The global law firm Jones Day is ranked #1 in the BTI Consulting Group's "Brand Elite 2017" survey. ?
According to the BTI report, "Jones Day's formidable brand continues to impress. The firm received more recognition for its innovation and use of technology. Jones Day is recognized by more clients than any law firm for their "Bet-the-Company" status, being a "Premium Worthy" firm, and delivering world class Innovation to provide more value and improve the client experience." One respondent credited the Firm saying, "They know the business. They have great instincts and can anticipate non-obvious issues." ?
"Shared professional values focused on addressing client needs are the foundation of our cohesive partnership, drive the differentiated experience clients have with our Firm, and support our brand," said Glen Nager, Jones Day's Client Affairs Partner. "We collaborate seamlessly as a true partnership to understand our clients' business and to communicate, engage, and deliver innovative solutions to our clients across jurisdictions and practices."?
The BTI Brand Elite 2017 report reflects the results of more than 600 interviews with legal decision makers seeking unprompted feedback regarding the preeminent law firms in nine brand-differentiating categories. The nine categories include: ?
Recommended
Short-Listed?
Premium Worthy
Bet-the-Company
Survivors
Movers & Shakers
Tech-Savvy
Value Drivers
Client Service Strategists?
Notably, of the 28 firms ranked, Jones Day was one of only three firms to be named best-of-the-best in all nine categories. ?
"Top legal decision makers recognize Jones Day as the absolute best-branded law firm," says Michael B. Rynowecer, President of The BTI Consulting Group, who directs the survey. "They recognize the firm as best-of-the-best in the nine client service, bet-the-company, and innovation attributes clients assess when hiring law firms. Corporate counsel note ongoing improvements in Jones Day's innovations to improve client service and the value the firm delivers." ?
This BTI Brand Elite report marks the second time in as many months that Jones Day was cited as the #1 U.S. law firm brand, having been ranked in that position by Acritas Research in its 2017 U.S. Law Firm Brand Index in February. It is also the second consecutive #1 ranking the Firm has received in 2017 from BTI's research of legal decision makers, having ranked #1 in the BTI Client Service A-Team report for 2017, which was announced in November of last year. Jones Day was also ranked by BTI among its "Fearsome Foursome" ? the law firms that clients would least like to see as opposing counsel ? for the fifth consecutive time in BTI's Litigation Outlook 2017 report.
With its singular tradition and widely recognized record of client service, Jones Day provides formidable legal talent across multiple disciplines and jurisdictions through the seamless collaboration of a true partnership that shares fundamental professional values. Spread across five continents, Jones Day has more than 2,500 lawyers in 44 offices located in major centers of business and finance around the world.
