Burson-Marsteller, a leading global strategic communications and public relations firm, today announced it won awards for Best in B2B and Best in Corporate Branding, and an Honorable Mention for Best in Public Sector, at the 2017 PRWeek Awards. The PRWeek Awards recognize excellence, creativity, achievement and leadership in public relations. Winners were announced yesterday at a ceremony in New York.
Burson-Marsteller won Best in B2B for "Introducing the Product: Changing Industry Paradigms" on behalf of Valspar. This award recognizes work that targets a niche business sector or the business community at large. The firm also won Best in Corporate Branding for "Cutting Through the Clutter: Elevating Bank of America to the Industry Fintech Leader" on behalf of Bank of America. Best in Corporate Branding honors the launch of a new company or corporate rebranding that demonstrates tangible results beyond just proof of brand-name recognition.
Burson-Marsteller earned Honorable Mentions for Best in Public Sector for "Value Your Power" on behalf of Virginia Energy Sense and for Outstanding Agency Professional on behalf of Worldwide Chair and CEO Don Baer.
"These awards are a great tribute to the professionals at Burson-Marsteller who work tirelessly to combine world-class strategic counsel with cutting-edge, integrated communications to drive measurable results for our clients," said Baer. "We are very proud of this recognition from PRWeek and honored to share it with our client partners."
"Our success at this year's PRWeek Awards is a testament to the ideas-driven, evidence-based focus we bring to all of our work," added Mike Fernandez, U.S. CEO, Burson-Marsteller. "We are very proud of the recognition we received for our client work and will continue to be there for our clients when communications matter most."
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leader in communications services. For more information, please visit www.burson-marsteller.com.