MWWPR announced today that Parker Ray has been named Chief Digital Strategist and Executive Vice President. In his new role, Parker brings a wealth of knowledge and disruptive experience in the areas of digital engagement, social analytics and content development across the consumer, corporate, and healthcare sectors. He will lead MWWPR's overall digital and social media strategy, social listening, digital media buying, influencer programs, and agency education initiatives.
"Parker Ray is an industry-leading digital strategist with extensive expertise in the areas of digital content development, consumer engagement and brand development," said MWWPR Founder and CEO Michael W. Kempner. "Parker has successfully leveraged his deep expertise to bring immediate and measurable results to many of the world's most important corporations and brands. Parker's disruptive, insights-driven thinking will play a major role in telling our clients' stories across digital platforms."
Prior to joining MWWPR, Parker served as the New York Digital Practice Lead for MSLGROUP. In that role, he managed the agency's core digital team, driving growth through expanding digital offerings across multiple industry sectors.
Before joining MSLGROUP, Parker was the New York Head of Social and Digital for Golin, where he led the firm's creation and implementation of new social media processes for clients, including enhanced content development, community management, channel strategy and social analytics. Parker also helped develop the Consumer Engagement role at The Esteé Lauder Companies—leading the relaunch of Prescriptives.com and special projects across various other brands—and served as senior editorial director for the launch of nycgo.com, the official guide to New York City.
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Health & Wellness. In 2016, MWWPR celebrated 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio.