MWWPR today announced that Dawn Lauer has been promoted to Senior Vice President and Managing Director of the agency's award winning B2B Practice. This new move comes at a time of dramatic change within the B2B marketplace, which has, in many ways, redefined the rules of engagement and measures of success within the industry.
"As we enter the 'post-truth' era, when traditional institutions and information sources are often viewed with skepticism and distrust, the ability to truly engage by establishing personal connections and bonds of trust with stakeholders on behalf of our clients, is more important than ever in both the consumer and B2B marketplace," said MWWPR Founder and CEO Michael Kempner. "Dawn Lauer's promotion acknowledges her tremendous aptitude in these areas and her role as a master storyteller - someone who has the unique ability to develop and shape narrative in support of our clients' business goals."
Lauer is credited with developing MWWPR's proprietary "StoryCore" approach to crafting a company's "Master Narrative," and is recognized for creating compelling and distinctive platforms for public and private sector companies including US Bank, JetBlue, Pfizer Diversified Businesses, International Council of Shopping Centers, Amicus Therapeutics, BioReference Laboratories, ConnectOne Bank, OU Kosher and Juice Press, among others.
Added Kempner, "As the pace of change within our industry increases and paradigms shift, MWWPR, as an independent agency, is able to adapt and adjust our business more rapidly in response to changing client needs. Dawn's promotion is one example of the ways in which we continue to align our resources to be more responsive and help our clients tell their story in new and exciting ways."
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Sports & Entertainment, Luxury Lifestyle, Public Affairs, Crisis Communications, LGBT and Wellness & Nutrition.