MWWPR today announced that Heather Wilson has joined the firm as Executive Vice President and Managing Director to lead the firm's crisis and issues management practice. Wilson is a highly-respected leader in the areas of media and corporate affairs with extensive experience crafting communications programs tailored to a host of complex issues. Her deep international experience and industry focus include advising multinational corporations on corporate reputation matters, media strategy and crisis communications.
"Heather Wilson is one of the leading crisis communications and corporate reputation professionals in our industry," said MWWPR Founder and CEO Michael W. Kempner. "She is uniquely qualified to lead our team of extraordinarily talented professionals who understand that reputation is one of a corporation's most valuable assets. Her experience working at the highest levels, directly with the senior leadership of many of our nation's leading corporations and organizations will be a valuable resource for MWWPR's clients. In addition, Heather brings deep capabilities and understanding of crisis communications around the growing threat of cybersecurity attacks. Over the past few years, we've seen specific examples of how damaging these attacks can be on corporate reputation. As this continues to emerge as a leading challenge, our clients will be well served by Heather's expertise and experience in managing and mitigating these types of crises."
Having handled some of the most complex and diverse crises in the world, MWWPR has long been a leader in crisis communications and reputation management. With the addition of Heather Wilson, MWWPR adds one of the most prominent and successful crisis communications practitioners in the nation, to our all-star team. Wilson brings a unique understanding of how to combine traditional resources with omni-media strategies to ensure that clients have the most important tools and strategies available to them. In her new position, Wilson will also play a leading role in MWWPR's strategic communications practice, which encompasses financial communications, financial services and digital/corporate reputation management.
Prior to joining MWWPR, Wilson served as Managing Director and Head of the San Francisco office for Abernathy MacGregor (AMG), where she led the firm's Bay Area operations and served as senior counselor for crisis & issues management/preparedness, corporate communications, financial/transactions communications and corporate reputation. Prior to her time at AMG, Wilson was an Executive Vice President at Weber Shandwick, where she led crisis and issues management and developed corporate reputation campaigns for several multinational clients. Among her many accomplishments, Wilson led crisis communications around the crash landing of US Air flight 1549, "The Miracle on the Hudson." She was also instrumental in crafting the agency's digital crisis management protocol and led crisis and media trainings across the globe.
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Sports & Entertainment, Luxury Lifestyle, Public Affairs, Crisis Communications, LGBT and Wellness & Nutrition.