Advertising agency Fallon opened its doors in New York City today, expanding its geographic footprint.

John King will lead the New York office as president, effective today. King previously served as CMO of Fallon in its Minneapolis headquarters.

"John King is 'all in' on Fallon, and he will create the kind of culture that will allow creativity to flourish," said Fallon CEO Mike Buchner.

Fallon New York will operate as a specialized creative shop initially focused on beauty, fashion and luxury brands. It acquired AR New York's beauty category expertise, specialized talent, and roster of clients, including its largest, Revlon.

"We plan to retain the institutional knowledge of the beauty world from the former AR New York team, pairing it with the iconic creativity Fallon is known for, bringing a little punk rock to the luxury, fashion, and beauty space," said King.

David Israel, formerly of AR, will continue as executive creative director of the New York office, working with Fallon's chief creative officer, Jeff Kling. "I love Fallon New York developing from a beauty background. Only beauty can save our uglied world. I harbor tremendous enthusiasm for what we can do," said Kling.

Fallon New York will occupy office space in New York City's SoHo at 375 Hudson.

About Fallon
Fallon Worldwide is a Minneapolis-based advertising agency that's part of Publicis Communications, the hub of creative agencies within Paris-based Publicis Groupe S.A. Fallon clients include Arby's, Comedy Central, H&R Block, IFC, Loctite and Whitewave. Fallon Worldwide is one of the world's most critically acclaimed creativity companies, delivering breakthrough ideas for some of the world's leading brands. Additional information can be found at www.fallon.com.