Ideal Properties Group, one of the largest privately-owned, independent real estate firms specializing in premier Brooklyn neighborhoods, today announced Lazaro Rivero has rejoined the firm as a salesperson. Prior to his current role, Lazaro was an agent at Douglas Elliman, having started his real estate career at Ideal.

“We have become a powerhouse in the Brooklyn real estate market and are thrilled to have Lazaro back on our team,” stated Aleksandra Scepanovic, Managing Director of Ideal.

“Ideal has a very unique environment, one filled with extremely knowledgeable and friendly brokers, who are always supported by management,” stated Rivero. “I am excited to be rejoining the firm and look forward to helping its continued growth across the Brooklyn market.”

Prior to his real estate roles, Lazaro was Senior VIP Manager at The London NYC. A seasoned hotelier with more than 13 years of experience, he brings to the real estate industry a passion and commitment to provide high-quality client service, a skillset he has worked on honing and translating to the real estate world during his tenure with Ideal.

Founded in 2007, Ideal is a full-service firm that offers pre-development marketing and branding as well as residential, commercial, office and retail services. With offices located in Cobble Hill, Gowanus, Park Slope and Williamsburg, and a staff of over 200 highly trained real estate brokers and salespeople, the firm is quickly expanding in the marketplace.

About Ideal Properties Group: Ideal Properties Group is one of the largest privately-owned, independent real estate firms specializing in premier Brooklyn neighborhoods. A full-service firm, Ideal offers pre-development marketing and branding as well as residential, commercial, office and retail services. With offices strategically located in Cobble Hill, Gowanus, Park Slope and Williamsburg, and a staff of over 200 highly trained real estate brokers and salespeople, Ideal is continuing its rapid expansion across Brooklyn. The firm was founded in 2007 by Aleksandra Scepanovic and Erik Serras, who identified a need to build a technologically innovative infrastructure for sales and rentals in key Brooklyn neighborhoods. Ideal possesses more accurate and relevant data on sales and rentals in Brooklyn than any other company. The firm’s experienced staff has the inside track to the borough’s many unique and diverse neighborhoods, from the most desirable buildings to cutting-edge restaurants, bars, culture and nightlife. Ideal is a proud member of the Real Estate Board of New York (REBNY). For more information on Ideal, visit www.ipg.nyc.