North 6thAgency (N6A), an award-winning communications agency based in the heart of SoHo in New York City, today announced that it has been named the PR agency of record (AOR) for Canopy, the leading cannabis investment fund and business accelerator with over 45 investments.
N6A will be tasked with raising visibility for Canopy and its leadership team – Patrick Rea and Micah Tapman – in a range of national business, broadcast and mainstream media outlets.
Additionally, N6A will focus on generating coverage in trade media within strategic verticals that are aligned with Canopy's investment reach, including advertising/marketing, e-commerce, health/wellness, HR, data analytics, ag-tech, and biotech. N6A will also drive media awareness to support Canopy's signature content, reports and data initiatives, as well as PR activations across Canopy's investment portfolio.
"Canopy has had a transformational impact on the cannabis investment community, bringing together the brightest minds in commerce, technology, entrepreneurship and investing," said Matt Rizzetta, CEO of N6A. "We're proud to be partnering with Canopy and to go on this journey together as demand for quality content, leadership and unique perspectives on the legal cannabis industry continues to increase in the mainstream media."
Headquartered in Boulder, Colorado with offices in San Diego and Berkeley, Canopy invests in ancillary products and services that support the legal cannabis industry. Canopy also runs the cannabis industry's premier business accelerator with alumni such as BDS Analytics and Wurk; companies that are powering the cannabis revolution. Canopy is led by a dynamic team of seasoned entrepreneurs, investors, and business people spanning a wide range of backgrounds and industries, including healthcare, technology, private banking, venture capital and M&A.
Canopy's investment portfolio includes industry-leading companies in the legal cannabis sector such as BDS Analytics, Front Range Biosciences, Grownetics, PenSimple, StashLogix, The Peak Beyond, Vapor Slide, Wurk, and others.
"It was important that we found an agency partner that was uniquely qualified with both domain expertise in cannabis, and one that was equally as strong and connected with the national mainstream media," said Micah Tapman, Managing Director of Canopy. "We are bullish on the future with N6A, and are excited to embark on a long and successful partnership."
N6A was founded in 2010 and has grown to represent clients across more than 30 industries, including consumer services, data and analytics, energy, financial services, food and beverage, healthcare, professional services, technology, and travel and hospitality.
In addition to these industries, N6A has emerged as the leading PR firm for cannabis companies, with a footprint across several categories in the legal cannabis landscape. N6A's cannabis practice and leadership presence within cannabis was featured in the New York Observer's Power 50 issue.
N6A has been recognized by Forbes for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named by O'Dwyer's as the #1 Fastest-Growing Firm in the United States, as well as one of the 50 Most Powerful PR Firms in the United States by the New York Observer.
For more information on N6A please visit www.n6a.com, follow N6A on Facebook, LinkedIn and Twitter, and click on this video to learn more about N6A's roots and culture. For more information on Canopy, please visit www.canopyboulder.com.
Canopy is a venture capital firm and business accelerator created in partnership with The ArcView Group to fund and nurture the next crop of great American companies. With over 45 investments to date, Canopy is one of the most active investors in the cannabis sector and has helped raise over $15 million in venture funding for portfolio companies. Strategically located in Boulder, Colorado with offices in San Diego and Berkeley, Canopy is at the hub of the cannabis industry.
ABOUT NORTH 6TH AGENCY, INC. (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in the heart of SoHo in New York City. N6A's culture and atmosphere has been lauded as one of the most rewarding, collaborative and unique in the agency world. The pillars of the N6A work experience are based on the six taglines that greet staff members on the walls of N6A each day, and the motivating stories behind them: 'Compete & Care', 'Embrace the Pace', 'I Was Wrong', 'Championship Months', 'Start & End Strong', and 'N6Accountability'.