5W Public Relations, one of the 20 largest independently owned PR firms in the US, has been named PR Agency of Record by It's A 10 Haircare, a female-driven professional brand with authentic salon roots. 5WPR will execute a comprehensive public relations and social media program designed to position It's A 10 Haircare as not only an innovator in the beauty marketplace, but also as one of the most universal and all-encompassing brands among its competitors.
It's A 10 Haircare, owned by hair stylist and former salon owner Carolyn Aronson, is a go-to brand for salon professionals, celebrities and clients across the globe. With more than three decades as an innovator in the hair care space, Aronson brings an abundance of passion, dedication and invaluable knowledge to their diverse collections that span cleansing, conditioning, styling, restoring and finishing products for both women and men.
"5WPR is thrilled to be working with this results-driven company," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to partaking in their continued growth and creativity in the evolving hair care market by elevating their brand visibility and expertise with professional, consumer and business-focused media."
ABOUT 5W Public Relations:
5W Public Relations a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts.
5WPR's diverse roster of client experience includes Welch's, Walgreens, Sparkling ICE, Medifast, L'Oréal, T-Fal, KRUPS, Zeta Interactive, Unilever, Ultra Mobile, ROBLOX, Santa Margherita, Camp Bow Wow, JetSmarter and All-Clad. Its roster also encompasses clients from government organizations to leading technology startups and businesses.
ABOUT It's A 10 Haircare:
It's a 10 Haircare is an established, professional hair care line offering exceptional products via salons and beauty supply stores worldwide. As one of the only female-owned professional hair care brands in the world, It's A 10 Haircare is dedicated to providing customers with the best hair experience possible. It's a 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.
