Luxury strategy and public relations agency Issa PR has been appointed as the new agency of record for innovative tech company, Novalia to expand public relations, as well as strategic partnerships and sponsorships in 2017. Founded by Dr. Kate Stone, an illustrious TED Talks speaker - with a degree in electronics and a PhD in Physics from Cambridge University - Novalia develops proprietary technology called PrintedTouch. Adding a digital component to printed surfaces, PrintedTouch enables wireless connectivity and data capture through Bluetooth technology to create leading-edge, breakthrough products for brands all over the world.
Novalia is a team of the world's most innovative designers, engineers, scientists and software developers, who have combined technical skills to blend digital with the physical to create unique interactive experiences. From Audi and Chrysler to Google, Bud Light and Pizza Hut, to musicians such as Grammy-Award winner Miranda Lambert, Novalia has created interactive album covers, posters, out of home advertising, the world's first DJ box, the world's first virtual brochure through to interactive billboards at SXSW and more. The company creates bespoke materials and campaigns for some of the biggest brands in the world while ideating and executing one-of-a-kind creative initiatives.
"We are thrilled to be representing such an innovative and creative company, such as Novalia," said Viet N'Guyen, founder and CEO of Issa PR. "With an impressive roster of collaborations, Novalia is one of the leading tech companies in the world. Issa PR is excited to develop breakthrough campaigns, as well as emotionally inspiring work through strategic partnerships and public relations in 2017."
Dr. Kate Stone - Novalia founder said: "When I started Novalia I wanted to bring something unique to consumers they had never been a part of before. Issa PR does this by creating dynamic and inspiring campaigns for their clients. I am truly excited to be working with a PR company that shares the same aesthetic and vision as we do."
Novalia has over 20 patents (and 20 further applications), that are focused on the lowest cost manufacturing methods for its PrintedTouch technology. Since the company launched, Novalia has ideated, designed and executed a number of high-profile campaigns which have been nominated for - and consequently won - two Cannes Lions Awards, one of the most prestigious Communications Awards in the world.
To find out more information on Novalia, please visit here.
ABOUT ISSA PR
Luxury brand strategy and PR agency Issa PR is headquartered in New York with team members in London, Los Angeles and Miami. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury fashion, art and entertainment clients. With over 15 years experience traversing the luxury and lifestyle industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. For more information, visit www.issa-pr.com or follow Issa at @IssaPRofficial on Facebook, Instagram and Twitter.
ABOUT NOVALIA
Novalia's technology adds touch, connectivity and data to surfaces around us. Novalia plays in the space between the physical and digital using beautiful, tactile printed touch sensors to connect people, places and objects. Touching the print either triggers sounds from its surface or sends information to the internet. From postcard to bus shelter size, the interactive print is often as thin as a piece of paper. Novalia blends science with design to create experiences indistinguishable from magic.
