5W Public Relations Named Agency of Record for The Little Kernel

11/30/16

5W Public Relations, one of the 20 largest independently owned PR firms in the US, has been named PR Agency of Record by The Little Kernel, a healthy line of "miniature kernel" popcorn snacks. 5WPR will execute a comprehensive public relations program designed to position The Little Kernel as not only an innovator in the popcorn marketplace, but also as one of the healthiest options among its competitors.

The Little Kernel, founded by Chris Laurita and Andy Epstein, is a healthy snack with a unique, hulless, "miniature kernel." Popped with 100 percent pure olive oil, The Little Kernel is gluten-free, non-GMO, dairy-free, kosher and is certified whole grain. The Little Kernel is available in six delicious flavors including Truffle Sea Salt, Sweet & Salty, Pink Himalayan Salt, White Cheddar, Butter and Naked, providing a variety of options to the health-conscious consumer.

"5WPR is thrilled to be working with this industry-innovating company," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping position The Little Kernel as the industry frontrunner in the food and popcorn space by elevating their brand and visibility within leading health, parenting and lifestyle media."

ABOUT 5W Public Relations:

5W Public Relations a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts.

5WPR's diverse roster of client experience includes Welch's, Walgreens, Sparkling ICE, Medifast, L'Oreal, T-Fal, KRUPS, Zeta Interactive, Unilever, Ultra Mobile, ROBLOX, Santa Margherita, Camp Bow Wow, JetSmarter and All-Clad. Its roster also encompasses clients from government organizations to leading technology startups and businesses.

ABOUT The Little Kernel:

Founded by Chris Laurita and Andy Epstein, The Little Kernel is a health-minded snack brand dedicated to providing better-for-you options to consumers. Made with a unique, hulless, "miniature kernel," and popped with 100 percent pure olive oil, The Little Kernel is gluten-free, non-GMO, dairy-free, kosher and is certified whole grain. The Little Kernel is available in six delicious flavors including Truffle Sea Salt, Sweet & Salty, Pink Himalayan Salt, White Cheddar, Butter and Naked. For additional information or to find a Little Kernel retailer near you, please visit http://thelittlekernel.com/.

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