Advantage Media Group (Advantage) and Forbes announced today the launch of ForbesBooks, the first book-publishing imprint for the global media company.
"We see adding a book imprint to our business as a unique growth opportunity in the marketplace, and it's in line with our strategy to diversify revenue streams and expand global reach," said Mike Federle, President and COO of Forbes Media. "We chose to partner with Advantage because its team brings experience and insight, along with an innovative, speed-to-market model unencumbered by traditional book publishing cycles. Advantage also offers a suite of services designed to strategically and tactically support our authors and promote their expertise."
The distinct advantages ForbesBooks will provide its authors include:
- Speed-to-market – the benefit of a proven process and tools that cut the typical book publishing timeline in half;
- Supportive marketing services – a focused effort to promote the book and its author;
- Author retained copyright – unlike typical book deals, ForbesBooks' authors retain ownership of the rights to their work;
- Multi-platform reach – via the opportunity to submit original articles for publication in a ForbesBooks Authors group blog on Forbes.com;
- Enhanced reputation –resulting from the author's content presented in a professionally produced book under the imprint of a respected media brand.
"We are excited to partner with Forbes to create a forward-thinking business book imprint that will move quicker, provide a high-touch author experience and, perhaps most importantly, expand the reach of the content beyond the book through the opportunity to publish across Forbes' many platforms," said Adam Witty, founder and CEO of Advantage. "Forbes is the most respected business media brand in the world and we believe having a book published by that brand gives an author more influence and business growth potential than they can get from any other book publisher."
The ForbesBooks editorial team will consider a variety of factors in the submission process before extending an invitation to publish, including the authors' experiences and credentials, the uniqueness of their message and the resonance of the content to the Forbes brand and the expectations of Forbes' audience.
To be considered for publication under the ForbesBooks imprint, please visit forbesbooks.com.
About Forbes Media
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches 98 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media's brand extensions include conferences, real estate, education, financial services, and technology license agreements.
About Advantage Media Group
Advantage Media Group is The Business Growth Company™. Advantage specializes in Authority Marketing™ for entrepreneurs, business leaders, and professionals who want to grow their business. They offer turnkey publishing and marketing solutions to position individuals and brands as leaders in their field. Advantage's mission is to help their Members share their Stories, Passion, and Knowledge to help others Learn & Grow. The company was named to the Best Places to Work in South Carolina list for 2013 and 2014. For more information, visit advantagefamily.com.
