Bauer Media Group's US digital business - Bauer Xcel Media US - today announced that Bauer Xcel Media is launching Empire magazine online in the US for the first time at empireonline.com/us. Empire brings the first, fastest and greatest insight into everything cinematic. Empire is the world's biggest movie magazine, bringing first-look exclusives, access to Hollywood's leading lights, and in-depth behind the scenes coverage of Hollywood, TV, gaming and beyond. Long established as an entertainment magazine brand outside of the US, Empire enjoys nearly 2 million average monthly unique visitors on its digital properties from the UK.
The UK version of Empire already draws a sizeable US audience, ensuring a successful launch of the US site, which will feature original content as well as more of the same content fans know and love. Empire attracts an educated, slightly more male audience who range from film students and professionals to fans who like to indulge their passion for quality in-depth content about the film, TV and gaming industries. Features include trailers for upcoming movies, breaking news about new features and ongoing franchises, movie reviews and features for film, TV and gaming.
Christian Baesler, President of Bauer Xcel Media's US operations said: "Empire is the perfect brand to launch online in the US, where Bauer Xcel Media has enjoyed fantastic engagement with our audiences across our brands. There is nothing like Empire in the US today, which is made for fans who want in-depth and behind-the-scenes access to their favorite movie and TV franchises. In addition to our current US fans who have been following our UK edition, we expect that organic audience growth in the US will be fantastic. Our focus on engagement on social platforms will be a perfect match for Empire fans."
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About Bauer Media Group
Bauer Media Group is one of the world's most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group's global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.
