Luxury strategy and public relations agency Issa PR will lead the US launch of the The House of Finland, presented by Finnish Tech, Design and Art (FTDA), on November 10-13. FTDA is a non-profit organization that promotes Finnish creativity in the US through artistic expression. The House of Finland is an exclusive five-day pop-up shop and festival, which will take place at Broome Street Gallery on 345 Broome Street, and will feature a series of events that will showcase Finnish art, design, music and gastronomy.
The pop-up will feature interactive sessions, multi-content exhibitions, concerts and evening events with the creatives who brought the works of art to life. The evening festivities will include concerts and cocktail parties with Finlandia Vodka and Finlandia Cheese. The House of Finland is a unique immersive experience celebrating Finnish art, heritage and culture.
Founder and CEO of Issa PR - Viet N'Guyen: "We are thrilled to work with FTDA, as Issa is an agency that truly believes in the intersection of art, design and storytelling. We strive to do emotionally inspiring work and are honored to bring Finnish creatives to the forefront of New York's artistic and cultural scene with this dynamic and exciting project."
Produced by creative collective and agency - Black Swan Projekt, the festival will highlight an array of dynamic, up-and-coming creatives, including a debut single release gig by avant-garde pop act GEA, live painting and the latest collection by illustrator and textile designer Susanna Sivonen, selected designs from a newly launched art and fashion brand CHAÎNE and The Routes of Helsinki sound installation by Mikko H Haapoja. The Routes of Helsinki installations have been actively presented in many galleries, Helsinki Music Centre and in public city spaces, including metro platforms of Helsinki Central Railway station. Currently sound art piece The Routes of Helsinki – Beeline can be heard in Helsinki City Museum's main exhibition Helsinki Bites.
Friday evening introduces modern, experimental Finnish Folk music featuring Project Vainiolla and Meriheini Luoto. Saturday evening highlight is a Fashion party with a Finnish fashion app IVALO, representing 70 most interesting and upcoming Finnish fashion brands. Additionally, Finnish real estate technology startup CubiCasa will be present at the events. CubiCasa is redefining the real estate content marketing business model with on-demand digital indoor space service. They offer complimentary BETA program for NYC real estate agents: direct access to 300,000 apartment floor plans.
"We are so impressed by the creativity and passion of Issa PR, along with their diverse breadth of contacts across numerous industries from fashion and art, through to culture and music. The agency has launched major campaigns for other brands and companies. This will be FTDA's fourth creative venture in NYC and we are delighted to showcase the best of Finnish talent, and we might do another event in New York in spring, since the interest is so high," said Laura Avonius, FDTA Executive Director.
The pop-up shop will be sponsored by boutique, contemporary hotel, Arctic Light which was ranked #11 on Travel + Leisure's "Best New Hotels On The Planet" list, as well as the gourmet deli cheese and butter company, Finlandia Cheese Inc., Finlandia Vodka, Red Flower and Aller Media.
The House of Finland will be open daily from 12:00pm to 6:00pm and is open to the public. Evening events take place 7:00pm to 11:00pm on Thursday, Friday and Saturday.
To get tickets, please visit here.
ABOUT ISSA PR Luxury brand strategy and PR agency Issa PR is headquartered in New York with team members in London, Los Angeles and Miami. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury, fashion, art and entertainment clients. With over 15 years experience traversing the luxury and lifestyle industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. For more information, visit www.issa-pr.com or follow Issa at @IssaPRofficial on Facebook, Instagram and Twitter.
ABOUT FTDA
Finnish Tech, Design and Art (FTDA) is a non-profit organization that promotes outstanding Finnish creativity to the American market. Our annual event, The House of Finland (THoF) showcases Finnish innovation, sustainability and integrity to an exclusive audience of key decision makers, investors and top tier media. FTDA represents independent artists and designers, and innovative technology startups in the related fields. 2016 is the fourth year for the annual event.
