NEW YORK--(BUSINESS WIRE)--The&Partnership today announced it has been selected by the Whitney Museum of American Art as its agency of record and lead marketing partner effective immediately. The firm will handle a host of activity for the iconic establishment, including all advertising creative and media, led by network partner m/SIX, one of the world’s fastest growing media agencies.

The&Partnership was selected through a competitive pitch against other New York agencies, not only for its standout original creative work but for the offering it encompasses under one roof. The&Partnership has the ability to service all client needs for the Whitney by utilizing a group of skilled individuals from different fields. The&Partnership also helps clients with smaller budgets punch above their weight with creative and media synergy.

Recognized as one of the world’s most dynamic museums and the foremost collection of twentieth century and contemporary American art, the Whitney has won acclaim for its new home in New York’s Meatpacking District. Designed by Renzo Piano, the new space has enjoyed standout success, attracting more than one million visitors since opening last year. The&Partnership has been brought on board to help bolster the museum’s profile in local, national and international markets as one of the world’s leading art museums.

The relationship kicks off this month and will immediately focus on the Whitney Biennial, which opens in spring 2017.

Jeff Levine, CMO of the Whitney Museum of American Art, said: “The&Partnership’s entrepreneurial spirit and deeply collaborative approach are a great fit for the Whitney. We’re thrilled to have them join our team.”

Andrew Bailey, CEO and Partner of The&Partnership, said: “The Whitney is one of New York's cultural icons and we're tremendously proud to be chosen as the partner to help more people discover the power of this amazing institution.”

About the Whitney Museum of American Art

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney (1875–1942), houses the foremost collection of American art from the twentieth and twenty-first centuries. Mrs. Whitney, an early and ardent supporter of modern American art, nurtured ground-breaking artists at a time when audiences were still largely preoccupied with the Old Masters. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for more than eighty years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.

About The&Partnership

The&Partnership is a modern communications agency uniquely built to solve the concernsand frustrations of marketers. The multidisciplinary model operates under a single-bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today’s client needs. The agency’s capabilities span 10 disciplines, including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production.

The&Partnership has 1,500 employees in 56 offices across 25 countries. For more information, visit the website at:http://www.theandpartnership.com. Follow The&Partnership on Twitter @and_partnership and on Instagram @theandpartnership.

About m/SIX

m/SIX is a full service media agency that combines the nimbleness of an independent shop with the buying power of GroupM. Backed jointly by GroupM and integrated marketing agency The&Partnership, m/SIX’s unique model brings media planning, creative development and data management under a single roof, providing advertisers with a one-team approach for managing all aspects of their paid, earned and owned media campaigns. Digitally native with expertise across all addressable and traditional media channels, m/SIX is built for the modern media landscape offering hands-on management across all stages of the media process. m/SIX clients include Dow Jones, BNY Mellon, CBRE, Aetna, BritVic and Hitachi. For more information, visit www.msixagencyna.com.