Crenshaw Communications, a New York public relations agency, has been appointed to represent Wearsafe Labs, a leading developer of advanced wearable safety products. The appointment was made after a formal agency review involving several PR firms. Crenshaw was tapped to provide Wearsafe with PR, media relations and content services.

According to Jen Czark Paoletto, Head of Marketing, "Crenshaw's reputation as a firm at the intersection of design and technology, coupled with the team's knowledge of the consumer lifestyle, was impressive. The wearable market in the US has enormous growth potential and we are confident Crenshaw will help us solidify a leadership position."

Founded in 2009 by Dorothy Crenshaw, Crenshaw Communications is a New York-based PR and content agency representing innovative brands and businesses.