Woven Digital, one of the largest millennial male-focused digital media and content companies, announced that it has raised $18.5 million in series B funding led by WPP Ventures with participation from existing investors Institutional Venture Partners (IVP) and Advancit Capital. Woven will use this latest round of funding to accelerate its mission to become the leading digital media company where millennial-males discover and connect with pop-culture. The company plans to globally expand its award-winning studio and scale its coverage of news, sports, and entertainment. "We are relentlessly focused on creating and delivering content that today's youth identifies with and is inspired by," said Colin Digiaro, CEO of Woven Digital. "Media is at a critical juncture, where young people watch, read, and share content they care about, across a variety of platforms and in turn this becomes a reflection of who they are. Having WPP as a partner brings a global view of the quickly evolving media and advertising landscape, and this perspective will be invaluable as we continue to build out Woven's video and editorial capabilities." Woven has built a loyal following reaching nearly one out of every three millennial males (ComScore, May 2016). Recently, Woven announced a partnership with Forbes for the launch of Forbes Founders, a new video series centered around extraordinary stories of millennial entrepreneurs, as well as the acquisition of Hitfix, a leading fan-focused entertainment reviews and news destination. About Woven Digital Woven Digital is a digital media company for millennial males that produces and distributes content to over 50 million monthly users. Through exclusive stories, award-winning original documentaries and informative daily programming, Woven Digital provides its users with content they connect to and identify with. Woven Digital's three distinct brands: Uproxx (news, sports & culture), Hitfix (entertainment reviews & recaps), and BroBible (young men's lifestyle), produce engaging and shareable content across all platforms. For more information about Woven, visit www.woven.com.
About WPP
WPP is the world's largest communications services group with billings of US$73billion and revenues of US$19billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs 194,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit www.wpp.com.
