MetaProp NYC,the world’s premier real estate technology nexus, announced today that Philip Russo, a 16-year veteran of commercial real estate communications, has joined the company as Founding Partner of MetaProp Advisors and Chief Communications Strategist for all MetaProp NYC businesses. MetaProp Advisors is MetaProp NYC’s newly formed consulting company for RETech startups.
“Many RETech community leaders have talked to us about the acute need for a premier vehicle for consultative and communications services,” said Aaron Block, Co-Founder and Managing Director, MetaProp NYC. “The new MetaProp Advisors business builds on the success of the MetaProp NYC Accelerator and we are thrilled to have attracted Phil as a partner. His talents and experience will greatly accelerate the communications strategy and overall growth of MetaProp NYC, our portfolio companies and our advisory clients who want to lead through a commitment to RETech and innovation.
“In fact, there is so much pent-up demand for the services MetaProp Advisors will provide that Rentalutions, one of MetaProp NYC’s Accelerator graduates, already has signed on as our first advisory client.” Rentalutions is the only all-in-one platform that helps do-it-yourself landlords save time managing their single family homes, condo units and small multi-family buildings. The platform helps landlords find and screen tenants, create and sign leases and collect rent -- all online. More than 18,000 individual landlords use Rentalutions to manage properties in 5,100 zip codes across the United States.
Prior to joining MetaProp NYC, Mr. Russo was at CBRE Group, Inc., in New York City, where he was Senior Director, Communications and Marketing, for the New York Tri-State Region. In that role he oversaw media relations and was responsible for integrating Research with Communications to leverage those resources in enhancing and growing the firm’s external and internal communications.
Mr. Russo, who has designed and implemented strategic communications programs in the public and private sectors, came to CBRE in January 2008 from Cushman & Wakefield, where he was Senior Managing Director of Media & Corporate Affairs. He was responsible for coordinating global internal and external messaging, media relations, speech writing and for producing a host of comprehensive corporate communications on behalf of the firm’s executive leadership. He was previously Managing Director of the Media Relations Unit at Cushman & Wakefield, and prior to that, he served as Director of New York Metropolitan Area Public Relations for the firm, which he joined in April 2000.
In the 1990s, Mr. Russo’s extensive experience in the public sector included serving as Director of the Office of Special Projects & Publications in the Public Affairs Division of the then New York City Board of Education and as the Assistant Commissioner for Public Affairs for the NYC Department of Housing Preservation and Development.
A former journalist with the Staten Island Advance and other publications, Mr. Russo covered news, sports and the arts, including some of the nation’s biggest criminal trials in Brooklyn and Manhattan federal and state courts.
Mr. Russo will be based at MetaProp NYC and MetaProp Advisor’s office at 18 West 21st Street, Silicon Alley’s Real Estate Tech Row (21st Street between 5th and 6th Avenues).
He is a graduate of Fordham University and is a longtime resident of Brooklyn.
MetaProp NYC is the world’s premier real estate technology nexus and RETech accelerator. MetaProp NYC brings together the brightest minds in real estate and technology to help quickly build our industry’s most promising young companies. Each year, the best technology driven real estate industry startups are selected to participate in the 22-week intensive growth program based in New York City. The program culminates in a Demo Day for partners, investors, VCs and media.