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Dorchester Media Offers 90-Year Archives and Database from Publisher of Romance Magazines
Posted April 10, 2011
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New York City, NY April 7th, 2011-With content archives consisting of more than 7,000 stories stored digitally, plus ninety years of original stories stored in printed format, Dorchester Media LLC, publishers of The WOMAN'S ROMANCE MAGAZINE GROUP is inviting offers for this unique, content asset of magazine articles. Additionally, Dorchester is offering for sale a data base of 400,000 past and present subscriber's names, mailing addresses and emails.
The Woman's Romance Magazine Group comprised of eight titles including the world's largest and best-selling woman's romance magazine True Story, True Confessions, True Romance, True Love, True Experience, Best of Secrets, True Story Remember When and True Story Romance Specials, was put up for sale by the publisher last month.
Since 1919, True Story has touched the heart, mind and soul of readers by sharing everyday experiences of romantic life. The Woman's Romance Group has been a doorway for readers to escape from their daily routine and to peek inside the lives of others and share the emotion of romantic life experiences. While capturing the attention of a highly desirable and engaged reader, each title in the Woman's Romance Group provides marketers opportunities for sales-generating promotions, give-a-ways, contests and sweepstakes, all crosspromoted on covers as well as via targeted emails, traditional direct mail and on the Web via Social Media.
Titles are published in a combination of monthly, bi-monthly and quarterly frequency and at their peak, the Woman's Romance Group reached a combined readership of almost 4,000,000 engaged readers. Distribution is national via single copy at newsstands, grocery and pharmacy retailers as well as via print and digital subscriptions. Demographics for the group are a very marketerattractive 85% female, with 83% in the 18-64 age group.
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