More Topics:
Editor's Eye on New York: Augme, Ringleader Digital, Mojiva, The Hyperfactory Make New York Upwardly Mobile
Posted February 3, 2011
We Recommend...
By Richard Rabicoff
With our lives at a standstill in recent weeks, and no Giants or Jets in the Super Bowl, New Yorkers are not feeling very lively right now, much less mobile.
But technologically speaking we are as mobile as it gets.
Wikimobidex, a Web-based index of mobile marketing and advertising firms, recently listed its top 40 mobile companies to watch, and seven New York area companies graced the list. And not surprisingly, citybizlist has covered most of these companies in recent months.
. (OTCBB: AUGT.OB) ranked no. 9, up from its previous spot at no. 12 and trending as "on the rise." One of the few public companies listed, Augme platforms integrate brands, music, video and other content. As reported by citybizlist, Augme has raised $6 million from a series of offerings in recent months.
, which finished 11th, has developed a 3rd party mobile ad server. According to the survey, it is on a downswing, having finished in 6th place a month ago.
("Mo" from "mobile," "Jiva" from a Sanskrit word for "life" or "to breathe") came in 15th. The mobile ad network has additional offices in San Francisco, Los Angeles, Seattle and London. In April, citybizlist reported that the company enjoyed a Series B round of $7 million from UV Partners and Bertelsmann Digital Media Investments, a return investor.
(NYSE: NLSN), no stranger to the ratings game, occupied the 21st spot. As citybizlist reported, the company went public this month, raising $1.6 billion in the largest private equity-backed IPO in the US in at least ten years. Talk about upward mobility.
, our Stamford, Conn. neighbor, finished 23rd. The company specializes in the measurement of advertising and brand communications. Insight Express is owned by Greenwich-based private equity firm General Atlantic LLC.
AP Mobile climbed 36 places from 63 last month to 27. The company was developed by the Associated Press exclusively for smart phones like the iPhone, iPod Touch, BlackBerry®, Palm® PreTM, Nokia Devices and Android Market! It provides access to international, national and local news.
closes out the top 30. Founded in 2001 by New Zealand brothers Geoffrey and Derek Handley, the company was acquired by publishing giant Meredith Corporation in 2010 and the headquarters moved to New York. The ad agency boasts such clients as Kraft, Intel, Nestlé-Gerber, Coca-Cola, BlackBerry, Microsoft, and TacoBell.
According to Seeking Alpha's Mobile Guru, the "mobile revolution" could "dwarf the original PC and internet movement," but there are currently limited investment opportunities in this space. These top 40 companies-and the seven New Yorkers highlighted in this study-could soon be ripe for IPOs or other windfalls.
One thing we do know, New York's mobile companies won't stand still.
See the full list at: http://tinyurl.com/4jeczw5
Also at citybizlist, see:
Augme Raises Another $2M in Equity - cbl
Mobile Ad Network Mojiva Raises $7M
The Nielsen Company Announces 71M Shares Offering
To find out more about the company in this article and to see if you
have business connections, click below:
blog comments powered by